Coca cola a detailed case study
Coca cola case study summary
Test Marketing — Coca-Cola must perform this where the product and its marketing plan are exposed to a carefully chosen sample of the population for deciding if to reject it before its full scale launch. Product Positioning Since this innovative drink will be one of its kinds in the market, a strong and well-designed marketing campaign is expected to result in big sales. Weaknesses include poor machinery, ineffective decision-making, deficient research and development capability etc. However, consumer markets are considered to be more important in the economy, as there is convergence globally in customer tastes and purchasing habit. Environmental Factors Internal Rivalry There is an intense rivalry among the top market players; Coca Cola, Nestle and Pepsi which comprises of a strong concentration of approximately 43 percent of the market. Coke launched Vault an energy soda nationally in Still, by the early s there was a rising tide of anti-cocaine sentiment, and Atlanta businessman Asa Candler, who acquired the Coca Cola Company in , steadily decreased even the tiny amount of the drug in the recipe. The brand used its global link with Warner Brothers' Harry Potter films to 'Bring the magic of reading alive' -- a three-year worldwide partnership launched with the opening of 'Harry Potter and the Philosopher's Stone'. Keep your eyes open for new opportunities to market your brand, even if it involves trying something much different from the norm. Coke provides attractive compensation and places a major emphasis on employee training so that employees worldwide share a similar understanding. These margins are quite significant for their bottom-line. Its marketing is legendary, investing in one of the first-ever global advertising campaigns with the ad 'I'd like to buy the world a Coke'.
It needs to use its internal strengths to develop a market penetration and market development strategy. This is due to increase in health concerns, in the years consumption of bottle water was estimated around 30 billion volume of litres and statistics expect it to increase in by Consumers and government are very cautious on the issue of health and safety, in beverages industries obesity is the most common concern of the general public.
Coca-cola case study strategic management
In order to discuss one by one factor, following is the information provided. Countries are diversify in terms of culture and tradition, this element have to be absolutely analyse before introducing marketing and introducing products. Strong brand recall through advertising and marketing by associating with celebrity brand ambassadors 9. Not only is it at the top of Interbrand's global brand league and been consistently voted a Superbrand, it is the best selling FMCG brand in Great Britain. Coca-Cola Company heavily invest in promoting the brand over the years, this is one major advantage the 11 Company uses in penetrating new market meanwhile strengthening existing markets. By this way, Coke is involved in a digital program that focuses on youth. Various acts and regulations exist in the United State of America some of which includes Federal Food Act, Federal Trade Commission Act, Drug and Cosmetic Act, health and safely Act apart from the upper mentioned Acts several environmental regulations are being implemented within the State some of which include, regulations on advertising, sales and production. In Out Bound logistics, the company is distributing its products through restaurants, grocery market, street vendors and other channels all of which sell to end customers. Tell us how we can improve this post? This makes it hard for a new entrant to match this scale in this market place.
June saw the launch of Diet Coke with Lemon. This are sometimes being mistaken for weakness, but threats are external while weakness are internal within the organization example of which includes technological changes, increase in competition to mention few.
Christmas saw Coca-Cola unveil the record-breaking World's Biggest Advent Calendar on the side of Birmingham's Town Hall: the huge scale of the 3D calendar gave a sense of festive drama to the city centre, while themed events brought the community together as each window came to life every day with music, fireworks and, on Christmas Eve, Santa appeared with 'real' snow.
Coca cola case study ppt
Strong and efficient supply chain network, ensuring that all the products are available even in the most remote places 7. The customers have come up with knowledge that some of the ingredients used in Coke are hazardous for the person who consumes it. Its expected for every organisation to operate within the legal framework set by those regulatory bodies wherever the organisations is located or positioned. Introducing New Brand The prospect of introducing a new flavored cola brand is highly appealing and with right marketing strategy, such an innovation will create value and will bring fruitful results in terms of revenue growth. The campaign seems to have been a huge success with U. Most if not all organisation operating internationally in a cross-cultural setting are being exposed to divers ethical norm and values which have to be taking care of for the organisation to succeed. The number of employees working with the Coca-Cola Company , to be exact is more than the population of many countries. The first major bottling plant was inaugurated soon after, and from bottling operations spread abroad.
This could be as simple as asking one or two people for suggestions, or as complex as a company-wide contest for who can come up with the best new campaign idea.
Regarding with human resource management, Coke has a very loyal workforce, minimal turnover, and a strong tendency to promote from within.
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