Fair and lovely case study

Cateora P. This became cultural norm over time. This system emphasizes on whiteness as higher status and positive value while dark as lower status.

fair and lovely vs dark is beautiful case study analysis

The utilitarian ethics This probes into the cause of the problem and identify the principle subject of the problem. So for HLL to cash Case Study Analysis 5 in to this demining cultural practice and churn out those racially polarized advertisement is unethical and socially irresponsible. The implication is that businesses should use utilitarian ethics as bases to evaluate the appropriateness of heir advertisement.

In this case study Hindustan Lever Ltd in a quest to maintain market leadership lunched series of adverts that portray women with fairer skin as more attractive, happierintelligent and higher social status.

Does the advertisement promote son preference? This is manifested in the Shrinking number of men and women in India who think lighter skin is beautiful.

The knowledge of culture is important in marketing. Well Shakti Ammas is an ancient Indian classification of social status based on the color of the skin. However Indian dermatologists pointed out that fairness products do not actually work because the only reach the upper layer of the skin and do not affect the production of Melanie.

Using these three basic ethical principles to assess how ethical it is to exploit cultural norms and values to promote a product I Case Study Analysis 6 will say that if cultural norms and values are exploited to promote a product in a socially responsible and positive manner is ethical but in the case of Hindustan Lever Ltd I will say is not ethical.

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Case Study: Fair & Lovely by Asif Imtiaz on Prezi