By its very nature, mass communication addresses a vast, well spread out and heterogeneous group of people and, as such, special efforts will have to be mode to sustain their interest and achieve the desired response.
Other types of directional communication are downward and horizontal.
Employees provide operational information to managers. September This article is written like a personal reflection, personal essay, or argumentative essay that states a Wikipedia editor's personal feelings or presents an original argument about a topic.
Downward Communication Downward communication moves from top to the bottom, i.
Each of these areas or channels calls for distinct skills. This form of communication, helps employees, to express their views, ideas or grievances with the top management. Active listening also involves repeating or rephrasing what has been said to show that you have understood and digested the information.