Social b2b case studies

social media case studies 2016

As a result, it is proving to be extremely successful, having more than 40, users contributing over 1 million article links. By approaching social media in a distinctive manner, the company has revolutionized social media. In fact, social media is a mindset, a way of thinking and working together.

Users are encouraged to submit their photos of poor lighting and each month, five entrants are selected to receive Cree products.

Best b2b social media campaigns 2018

They are not going for direct sales via social. B2B marketing can be extremely tricky. With their dedicated career site as the hub, Sodexo use a variety of social platforms as part of their broader digital recruitment strategy, focusing on the human side of their business. When you market B2B: Decision making is based more on logic than emotion Cost of a sale is more expensive Time to make a sale takes longer Businesses work to streamline the buying process to save time and money Multiple people are involved in the process Maybe for these reasons, many people think social media marketing cannot work in B2B like it is in B2C, or does not work in general. Or you can view the infographic below. After a multi-pronged campaign that included a quarterly content plan, a blog, a renovated website, a series of white papers, and more, the company earned back its marketing investment in 3 months. All the way back in , they launched their own OPEN Forum, where small businesses can get advice and insight on a variety of topics. Social media In the world of B2B, social media should be king. Their successful interplay of social media channels has led to greatly reduced recruitment costs. The company, a massive online hardware store, decided to amp up its Facebook marketing with memes and jokes, while its Twitter feed focused mostly on daily deals and sales. From intriguing photos on Instagram to catchy videos on Vimeo, Maersk has truly embraced conventional B2B platforms. They identified their target audience and monitored social media platforms for relevant topics and conversation.

My personal favourite is the chocolate bunny. Social media is used to remain top-of-mind and to dust off this company founded back in the 19th century. Five years ago, Cisco decided to flex its social muscles by launching a new router exclusively via social media.

This was a member-get-member discount offer, with cash prizes to be won.

B2b marketing campaign ideas

And social media is definitely not just about the media side. From there, they actively monitor all relevant conversations around the brand, and their team is ready to reach out proactively to both service existing customers and to capture sales opportunities. And they are missing out. Content tactics included: executive briefs, case studies, infographics, checklists, Q and A, and Brainshark video. Most of this sales amount was achieved through effective advance planning before jumping into the proverbial social pool. The frequent content updates, blog posts, and videos continue today and are still a good place to obtain valuable information. Social media In the world of B2B, social media should be king. PayPal Business YouTube PayPal has a great channel on YouTube , which it uses to support its business customers and to act as an extension to its online business centre. They reach their prospects before the prospects are even aware that they need or want to buy. HP Business Answers Again, echoing a couple of other examples in this list, HP wanted to engage with smaller businesses — and carefully selected to take the approach of creating a custom-built site and blog, supported by external activity across Twitter and LinkedIn, where users could ask direct questions to the company. After a multi-pronged campaign that included a quarterly content plan, a blog, a renovated website, a series of white papers, and more, the company earned back its marketing investment in 3 months. The content marketing mix included: advertorials, display ads, email, direct mail and a campaign website.

This was based around the main objective to drive more traffic to their site. Using social media monitoring and analytics to learn what conversations were going on within relevant topics.

The site was supported by video activity, something Cree seems to do very well, even away from this campaign.

Explosive growth, to say the least. HubSpot help those prospects through social media and content, and that eventually triggers interest, the need to buy and eventually customer loyalty too. Cisco has strong presence on both Facebook and Twitter, and their content programme is equally impressive. Similar to e. The listening center is also an integral part of how they work with insights. Users are encouraged to submit their photos of poor lighting and each month, five entrants are selected to receive Cree products. So how to go about it? This collection of B2B case studies focuses on how B2B companies are learning to use content marketing and social media. An example is how HubSpot is always among the first to release the guidebooks that their target group needs. Archer Technology Online communities and marketplaces Echoing American Express, Archer has a whole online community dedicated to enterprise governance, risk, and compliance software.

All the way back inthey launched their own OPEN Forum, where small businesses can get advice and insight on a variety of topics. Or you can view the infographic below. Right from the beginning, IBM has achieved great results with social selling.

Straightforward, but effective, proving that these channels are not only for B2C companies.

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15 B2B case studies prove Social Media ROI